TikTok is building a tight loop: generate TikTok-native creative faster, then run it through automation.
On the automation side, TikTok describes Smart+ as an AI-powered campaign type that automates campaign setup, targeting, optimization, and creative delivery.
On the creative side, TikTok has expanded Symphony's generative tools (text-to-video, image-to-video, and product showcase formats) to streamline creative production.
The trap: automation plus generation can produce "samey" output
If you combine automated delivery with mass generation without a creative POV, you get:
You don't win TikTok by producing more. You win by producing better iterations faster.
The workflow that scales
Step 1: Define a small creative surface area
Don't start with prompts. Start with angles.
Pick 3–5 angles for the month:
Write what must be true for each angle to work.
Step 2: Generate variants with intention
Use Symphony-like tooling to generate:
The goal is controlled exploration, not infinite content.
Step 3: Deploy via Smart+, but respect its operating constraints
TikTok provides best practices for Smart+ setup (including guidance on setting target CPA/min ROAS and budgeting relative to historical CPA).
Operationally:
Step 4: Run a weekly creative brief loop
Every week, publish a one-page brief internally:
That turns "AI creative" into a compounding system.
The monitoring layer agencies need on TikTok in 2026
Smart+ is fast. Your monitoring must match its speed:
TikTok's own Smart+ framing is explicit: it is an automation solution across targeting, creative, placement, and budget. That's exactly why you need guardrails and review cadence.
FAQ
Is Smart+ good for agencies?
Yes, if you have a creative system. Automation amplifies whatever creative direction you provide.
What's the biggest mistake?
Generating content without an angle taxonomy and without a weekly brief loop.