AI in Ads Strategy·Jan 12
The AI Control Plane for Ads
Automation without observability is liability. Here's the control plane agencies need: guardrails, thresholds, evidence, run logs, and owners.
7 minRead article
The AgentMark Blog
Insights for modern agencies
Product updates, performance marketing strategy, and tactical advice from the teams building the future of ad operations.
AI in Ads Strategy·Jan 10
"AI in Ads" Is Mostly an Ops Problem
AI won't replace judgment. It replaces the checks that waste judgment. The winners will be teams that operationalize reliability.
6 minRead article
Platform AI Playbooks·Jan 9
Performance Max in 2026: How to Steer Google's AI Without Fighting It
PMax is not 'Search but automated.' It's a system. Here's how to steer it using inputs, constraints, and diagnostics.
9 minRead article
Platform AI Playbooks·Jan 7
Meta Advantage+ in 2026: How to Work With the Machine Without Losing Control
Meta is moving toward AI-led ad creation and targeting. Agencies need a creative spec, guardrails, and monitoring—not more manual toggles.
7 minRead article
Platform AI Playbooks·Jan 5
TikTok Smart+ + Symphony in 2026: Automation for Performance Without Losing Your Creative POV
TikTok is pairing automated performance (Smart+) with generative creative tooling (Symphony). Here's the workflow that scales without producing generic ads.
6 minRead article
Agents & Media Ops·Jan 4
Production Agents for Performance Teams: The Spec That Separates Real Systems From AI Theater
"AI agents" is a noisy term. Production agents have scope, thresholds, evidence, workflow delivery, run logs, and an owner.
7 minRead article
Agents & Media Ops·Jan 2
Alert Design for Ad Ops: How to Catch Real Issues Without Getting Muted
Most alerting fails because it confuses volatility with urgency. Here's how to design spend-aware, evidence-based alerts that teams actually act on.
6 minRead article
Agents & Media Ops·Dec 30
Launch QA in 2026: The Preflight System Agencies Need
Launches don't fail loudly. They fail slightly. Here's a pass/fail QA system that prevents the Monday-morning apology tour.
5 minRead article
Tools, Trends & Seasonality·Dec 28
Best AI Tools for Performance Agencies in 2026: The Buyer's Guide
"Best AI tools" is meaningless without an agency rubric. Here's how to buy tools that reduce time-to-notice and time-to-report without increasing risk.
5 minRead article
Tools, Trends & Seasonality·Dec 22
10 Things to Watch in AI Advertising in 2026
2026 is the year AI becomes the interface. Here are the shifts that will matter, with specific operational moves for agencies.
6 minRead article
Tools, Trends & Seasonality·Dec 18
BFCM 2025 Postmortem: What AI Changed and What Still Broke
BFCM is an ops stress test. In 2025, AI changed discovery, but execution still decided winners. Here's the 2026 playbook.
7 minRead article
Product Updates·Jan 8
Introducing Copilot: Ask Anything About Your Campaigns
Our new conversational AI lets you ask natural language questions about performance across all your brands.
4 minRead article
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